Make your mobile user experience awesome
Now it’s clear that the mobile user experience is very important to Google, so how does your site stack up?
Traditionally, when designing a website, we have always looked at the desktop version first. Then adapted the design of the page to mobile devices. With the mobile-first index in mind, it’s a good idea to review your sites mobile experience.
I’d recommend taking a mobile-first design approach and redesign your page templates. The new templates should be optimised for mobile visitors. By going mobile-first, you will have long-term benefits, such as a boost in conversions.
Improve your website’s page speed
Since July 2018, Google considers page speed as a ranking signal on mobile. They’ve said officially that the page speed update is independent of mobile-first indexing.
However, they also say that “fast sites are awesome for users, especially on mobile”. So there’s no reason not to look at improving your sites page speed.
Many studies have shown that faster page load times can improve the conversion rate.
Writing content for mobile users
The way people consume content on mobile is very different to a desktop. They are on a smaller screen and usually on the move.
Big blocks of text are cumbersome to read, and you can often lose users attention. I’d recommend auditing your existing content and optimising it for the mobile users.
Optimising for mobile devices can be as simple as creating more whitespace or adding more images. It’d be even better to break your sentences down to be shorter and more concise.