Relationships are vital to successful off-page SEO, and you shouldn’t stand idle waiting for them to happen. Identify the key people in your niche that you want to share your content, link to you and recommend you to others.
Build a list of these people and create a plan for building a relationship with them. Don’t blatantly go and ask them for something. Try to help them first.
Tactics to build mutually beneficial relationships:
- Share their content on your social media channels and mention them
- Quote them in your content
- Try to reach out to them with a common interest but don’t ask for anything.
The goal here is to build a genuine relationship that down the track will get you results. For example, getting links to your website or shares on social media.
The relationships might not sound worth the effort. But, think how much would a link from their website or a share to their following do for your business?