On-page SEO Definitions
Below are some on-page SEO concepts that I mentioned throughout this guide that you should be aware of.
Are words and phrases that people use in search engines to find your website.
Keyword research is the process of finding words and phrases that people type into search engines.
Search engine rankings
The position your website appears at in a search result. Rank 1 being the best.
Is the experience a person has using your website. Particularly how easy it ease to use and find information they want.
User’s search intent
It’s more than the keyword a person searches. It’s the meaning and understanding exactly what they are asking.
Click through rate
The number of times your website is clicked divided by the times it appears in SERPs.
Influence how websites rank in search engines. Whether they are confirmed, proven by data or theories there are over 200.
Authority is a term scored by Moz, an SEO tool, that ranks a website on a scale of 0-100 with 100 being the best. It is used to judge the trustworthiness and power of a website.