XML sitemaps are a vital part of technical SEO to help search engines (e.g. Google) crawl your website efficiently. In this guide, you’ll learn everything you need to know about XML sitemaps for SEO...
What Is Schema.Org Markup for SEO (And How to Use It)
Schema.org markup is a vital and massively underused tool in the technical SEO toolkit. You can use Schema.org to increase a website presence on Google and help search engines to understand your...
Log File Analysis: An SEO’s Guide
Log file analysis is one of the most powerful tools in the technical SEO toolkit. It can be used to understand how search engines (e.g. Google) are crawling your website. In this guide, I’ll unpack...
Structured Data for SEO (2020 Guide)
In this guide, I’ll cover everything you need to know about structured data for SEO. What is Structured Data? Structured data refers to organising data into a defined structure. Structured data in...
Redirects for SEO: 301 and 302 (Everything You Need to Know)
Redirects are a standard web practice and a staple in the technical SEO toolkit for managing content. In this guide, I’ll cover everything you need to know about redirects for SEO. Quick Navigation...
HTTP status codes: An SEO’s Guide
HTTP status codes are fundamental to how the internet works. It’s vital that you understand them if you want to succeed with technical SEO. In this guide, I’ll cover everything you need to know about...
URL structure for SEO (2020 Guide)
URL structures are a critical piece of on-page SEO (also technical SEO) and a well-planned scalable URL hierarchy can supercharge your organic traffic. In this guide, I’ll cover everything you need...
Image Alt Text for SEO in 2020
Image alt text is an important and often overlooked part of your on-page SEO strategy. Search engines, like Google, use alt text to understand the subject matter of images on your page. They will...
What is Anchor Text? (2020 Guide)
Anchor text is a crucial component of on-page SEO and also off-page SEO. You can use anchor text to help search engines (and users) understand what the page you’re linking to is about. In this...
Robots.Txt File: An SEO’s Guide for 2020
The robots.txt file is an SEO’s go-to tool for crawl optimisation and a key component of technical SEO. In this guide, I’ll cover everything you need to know about the robots.txt file for SEO from...