1. Install Google Analytics
Google Analytics is a web analytics platform offered by Google. It’s the most widely adopted Analytics tools in the market and considered industry standard.
For SEO, you’ll be able to track key metrics like how traffic you’re getting from organic search, whether it’s from Google or Bing and is SEO driving business results.
It’s pretty simple to get started you’ll need to put the Analytics tracking code on your website but there are plenty of great resources to help you get started.
2. Set Up Google Search Console
Search Console is another great free tool offered by Google, and a must-have when doing SEO. It will give you a bunch of data about your sites organic performance in Google.
For example, you can get data on how many times your site appears and gets clicked for keywords. And it will also reveal if there is any major issues you need to fix.
3. Set Up Bing Webmasters Tools
Often overlooked but Bing is an important search engine to drive SEO traffic. Webmaster tools is Bing’s version of Google’s Search Console.
You should go and submit your website to their webmaster console.
4. Set Up Google Tag Manager
In SEO you’ll be using different technology that will need you to put tags on your website. As well as put in place tracking to see how users interact with your website.
Google Tag Manager is free tool that will help you do this with ease. The best part is you don’t need to be tech-savvy to install complex tracking scripts on your website.
5. Using WordPress? Set up Yoast SEO plugin
If you’re using WordPress for your content management system then Yoast SEO is a must-have plugin.
It’s a free plugin that will help you put in place most of the items on this checklist. It also gives you SEO recommendations for improving your pages and blog posts.
- Yoast SEO download page
- How to install and setup Yoast SEO
- Beginners guide to Yoast SEO
6. Consider paid SEO tools
Keen to take your SEO to the next level? Well, there are some paid options on the market. A paid SEO tool will allow you to do more in-depth analysis and track your keyword rankings.
There are hundreds of SEO tools on the market. But I’ll go through the three that I use and that are the most popular.
Moz is an all-in-one SEO toolset that can help you to improve your rankings in search engines.
Like Moz, Ahrefs has a simialar tools set to research keywords and track rankings. But Ahrefs is more focused on growing your search traffic through competitor research. It has a tool set that lets you understand how to outrank them.
SEMrush is another all-in-one SEO and competitor research toolkit. It will help you watch rankings, research keywords and get backlink opportunities.