Page titles are a ranking factor for search engines. They help describe the content on the page. Here’s what a page title looks like in HTML code:
<title>28 SEO Tips That Work in 2018 (and Beyond)</title>
If you built your website on WordPress, you could quickly adjust your page title by using the Yoast SEO Plugin. Here’s what it looks like in the backend:
When you are writing your page titles you should try using the following template for an ideal page title:
<title>Your Target Keyword + Modifier | Brand Name</title>
You want to place your target keyword towards the beginning of your page title. Then add modifiers (e.g. “in 2018”, “Guide”) to help capture long tail keyword traffic. And finally your brand name.
Avoid ‘keyword stuffing’ which in other words means forcing multiple target keywords into the title for the sake of SEO. Keyword stuffing is against Google’s guidelines and will not benefit your website at all.