Anchor text is the clickable text inside a link on a webpage, it should describe what the linked page is about to users and search engines. Anchor text can be used on internal or external links and make navigating through your website easier.
Most web pages on the internet are using anchor text and you’re probably familiar with the underlined blue text, which is the default. But website owners can change the styling. Here’s an example from my website:
The piece of code that you need to place in the HTML from the example above looks like this:
<a href="https://www.tomdonohoe.com.au/blog/search-engine-optimisation/">search engine optimisation</a>
Anchor text is placed inside of
<a> tag, which is often referring to in SEO as an ahref tag.
Well-planned anchor text can be very useful for improving your rankings on search engines. However, anchor text that is misused to attempt to manipulate search engines can negatively impact your rankings. So, follow these best practices carefully.
Anchor text should only accurately describe the page your linking to in a few words. There’s no reason to write a full sentence as anchor text.
Use styling options to make it clear to your website visitors that your linking to another page. Often a contrasting color or underlined text will do the job.
Use your target keywords in your anchor text when internally linking to important pages can have SEO benefits.