Learn About Heading Tags



What is a heading tag?

Heading tags are HTML elements that are used on web pages. Headings are defined in descending order from <h1> to <h6>, with <h1> being the most important. Usually, <h1> tags are styled the largest on the page followed by <h2> tag and so on.

Heading tag examples

In most (if not all) cases, heading tags are used to break up the content on web pages. Here’s an example of heading tags on my site:

an example of heading tags on my website

In HTML a heading text needs to be wrapped in a heading tag with the number to indicate the size. For example, the heading 1 in the example above would look like this:

<h1>Title Tag</h1>

SEO best practice for Heading Tags

There are several best practices you should follow when using heading tags on your website. Let’s run through them.

You must use only one <h1> per web page

The <h1> tag holds the high importance for SEO and it’s important to only include one per webpage.

Avoid: using sending mixed messages to search engines by including multiple <h1> tags.

Headings should include your target keywords

Where possible your heading tags should contain your main keyword and other relevant keywords you want the page ranking for on Google.

Avoid: stuffing your headings full of keywords. Heading tags are designed to improve the user experience, not hinder it.

Break up content with <h2> and <h3>

Break up large sections of text by including relevant sub-headings using <h2> and use <h3> tags for any nested headings.

Avoid: skipping a level. For example, jumping from <h1> to <h3>.

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