Learn About Title Tags



What is a Title Tag?

A page title or <title> tag is an HTML element that describes the page and appears as a clickable headline in search engines. The HTML title tag is placed in the <head> section of a web page. It is used as a ranking signal by Google and other search engines.

Title Tag examples

The title tag or page title is visible to people in search engine result pages as the headline of the document. Here’s an example from Google:
an example of a title tag on google

The correct code that you are required to place in the of the document looks like this:

<title>{primary keyword} {secondary keyword} | {brand name}</title>

An example of an ideal page title:

<title>SEO Consultant Sydney, Australia: Get More SEO Leads | Tom Donohoe</title>
  1. Primary keyword
  2. Secondary keyword
  3. Brand name

How to write a title tag

When you’re crafting you’re page titles you want to make sure they a click-worthy, contain target keywords and accurately describe the page. This can be tough, so here are some best practices to follow.

Put your keyword at the start

Where possible you should try to place your main keyword at the beginning of the page title. Like in the above example where I’ve placed SEO consultant at the beginning.

Avoid: putting your main keyword at the start of the title where it doesn’t make sense and is obviously placed for SEO and not for a human.

Every title tag must be unique

Write a unique page for every page on your website, so you don’t confuse search engine crawlers and hinder your chances of ranking that page.

Avoid: being lazy for large sites, where writing individual page titles is not possible. Work with a developer to dynamically generate unique titles from a template for all your pages.

Don’t keyword stuff

Placing as many keywords as you can fit into your title tag is against Google’s guidelines – it’s spam. There’s no point placing in extra keywords that hinder the user experience.

Avoid: trying to “trick” Google. You’re better off trying to create a great experience for users.

Keep it within the title tag length limit

To not have your title truncated in search results you need to keep it under 70 characters. By doing this, you’ll be sure that people will see your brand messaging.

Avoid: sacrificing including keywords to show your brand name. If you’re going over the character limit drop your brand name before anything else.

Add modifiers to capture long tail keywords

Include extra words in your title tags to capture long tail keyword traffic. For example, instead of <title>Mens Shoes | Your Brand<title> try <title>Shop Mens Shoes Online Australia | Your Brand</title>.

Avoid: putting in too many modifiers where it starts to sound unnatural. For example, <title>Mens Shoes, Casual and Dress Shoes | Shop His | Buy Mens Boots | Your Brand</title></div>

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