Learn About URL structure

What is URL structure?

URL (Uniform Resource Locator) structure refers to the way that you specify the location of web pages on the internet. It’s common to use a folder structure, kind of like a filing cabinet with multiple levels.

What is SEO friendly URL structure?

SEO friendly URL structure refers to specifying URLs to be easy for search engines and humans to understand. The ideal format should be concise, relevant, human-readable, lowercased words, contain keywords and separate words with a dash.

URL structure examples

There are many ways the URLs can be structured on the internet and even between SEO professionals the best structure is debated heavily. Let’s take a look at a good and bad example.

Poor URL Structure

In the example below, search engines and users would have a difficult time predicting what the content of the page will be. It’s obviously a men’s product but that’s all we can gather from the URL.


Good URL Structure

On the flip side, this URL structure gives users and search engines a clear idea of what the content will be. You can easily tell this page would be about men’s sneakers.


SEO best practices for URL Structure

URL structure is an excellent way to send relevancy signals to search engines and users. Let’s take a look at some SEO best practices.

Define your own URLs

It’s important that you plan and define your own URLs to make sure they are relevant to the web page.

Avoid: letting your content management system or other software generate them automatically.

Contain the target keyword, where possible

It often works well to place the main keyword as the URL. Like in the example above, if you’re targeting men’s sneakers use that is the URL.

Avoid: using multiple keywords on one URL path that would be confusing for users and search engines, such as https://www.example.com.au/mens/shoes/sneakers-cheap-sneakers

Keep URLs concise and descriptive

It’s generally best practice to keep URLs between 45-60 characters anything longer can become hard to read.

Avoid: multiple folders of really long URL paths.

Use hyphens (-) between words

Adding hyphens between words makes it easy to read and improves the user experience.

Avoid: using underscores.

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