How much does Google Adwords cost?

The average cost-per-click on Google Adwords is between $0.95 and $1.90 in Australia. These prices will vary depending on your industry and level of competition. For example, some industries, such as insurance, can pay up to $50 or more for a single click.

If you’re outsourcing Google Adwords you will be paying management fees in addition to your ad spend. You can expect to pay between $50 and $150 per hour. If you’re paying per month costs can range dramatically from as low as $200 up to $10,000 depending on factors I will outline below.

Sidenote: I charge $56 per hour for Google Adwords Services.

Factors that impact Google Adwords cost

There are two main costs your likely to incur with Google Adwords: advertising costs and services costs.

Factors that impact advertising costs:

Obviously, you will be paying for clicks or impression when your ads are shown. However, the costs you pay will vary depending on:


Naturally, the more advertisers who want their ads to appear, the higher the cost will be to get the click. So, if you’re in a competitive industry expect to pay a lot more than others you know might be paying.

Quality Score

Quality score is a metric that Google Adwords uses to measure ad quality and the higher your quality the cheaper clicks will be. So, if you’re creating relevant ads and campaigns you can pay a lot less than other advertisers.

Factors that impact outsourcing costs:

There are two factors that will determine your costs for outsourcing Google Adwords:

Ad Spend

Firstly, the amount that you spend on Google Adwords will usually determine the time required to manage the campaigns. And the higher your spend the more you will pay. It’s not necessarily a bad thing, it means someone is spending more time monitoring and optimising the account to maximise return on investment.

Level of experience

As with most things, the more experienced the person you’re working with the more they will charge you for their services. For most small business owners, going with someone between 2-4 years experience will deliver you good results. They will also be a lot cheaper than going with an industry veteran.

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