What is Google Adwords?

Google Adwords is Google’s advertising platform for businesses. Advertisers who use the platform bid on keywords in an auction to appear at the top of search results. It also allows business to bid for banner ads across its extensive network of partner sites.

Google Adwords has four main ad formats

When advertising on Google Adwords you can choose between four main ad formats:

Google Adwords: Search Ads

Search Ads are the most popular ad format. If you’re running Search Ads your advertisements will appear in Google’s search results when someone types in your targeted keyword.

Google Adwords: Display Ads

Search ads are text or banner ads that appear across Googe’s network of over two million websites and apps. They are great for branding and retargeting people who have visited your website before.

Google Adwords: Video Ads

Video ads give you the ability to show ads to people who are on Google’s product YouTube. If it wasn’t obvious you need to create video content to have ad placement on YouTube.

Google Adwords: App Ads

App Ads allow you to promote your app across Google’s entire network. App ads can be powerful to drive installs for new users.

The beauty of Google Adwords

With Google Adwords, you can really take the guesswork out of your marketing. There are three main benefits that I believe gives it the edge over other platforms:

Easy Measurement

In Google Adwords, you will have clear results that show you the clicks that are delivering new leads and sales for your business. This leads to you being able to double down on works working and reduce spend on what isn’t.

Precise Targeting Options

You can drill down your targeting to specific countries, states, regions or even a 1KM radius around your business. You can also use advanced demographic segmentation or take it even further with behavioural targeting from Google Analytics. The limits are really endless.

Budget Control

Google Adwords gives you complete control over your budget. You can allocate a given amount each month, which Google will not exceed. Moreover, you can easily assign it to the specific campaigns that drive the best business results.

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