Search engine optimisation (SEO) is the process of growing traffic from the non-paid search listings on search engines (eg. Google, Yahoo and Bing) through a mixture of strategic techniques and external factors.
Unlike paid advertising, you won’t see instant results from SEO work and it can take months to see the impact. SEO is a long-term investment in your business to generate growth, traffic, leads and sales over time.
Let me break that definition down into easy to digest chunks:
There are many SEO techniques and strategies but they can be grouped in four main areas:
On-page SEO involves the process of implementing strategies on individual web pages to improve the visibility in search engines.
Most of the work done in on-page optimisation has to do with the content on your web pages and providing metadata in theof the page. A majority of time is spent optimising:
Off-page SEO involves influencing factors external to your website, such as building links, to improve the visibility in search engines.
Most of the work done in off-page optimisation usually involves link building or some form of promotion. A majority of the time is spent on:
Technical SEO involves making sure that search engines can easily crawl, index and rank your website.
Most of the work done in technical SEO involves conducting regular website audits or health checks. Additionally, planning to keep on top of best practices. A majority of the time is spent on:
Local SEO is a combination of the three areas of SEO mentioned but implemented in a local context to improve the visibility of a website in local search results.
Most of the work done in local SEO is spent on the activities mentioned above but in a local context. There are a few additional items that a majority of the time is spent on: